Every business owner starts with a vision — but somewhere between idea and execution, many strategies fall apart. It’s not because founders aren’t smart or driven. It’s because most strategies are built in a vacuum, without testing in the real world. Here’s why they fail — and what you can do differently.
Starting a business is exciting — but it’s also messy, unpredictable, and full of lessons you only learn the hard way. Over the years, I’ve worked with hundreds of founders, and I see the same three mistakes pop up over and over again. If you can avoid these early, you’ll save yourself months (or years) of frustration.
You’ve probably heard it before: “You just need a clear business strategy.” Sounds great in theory — until you’re 60 days in, nothing’s moving, and you’re drowning in a to-do list that seems to grow faster than your revenue.